Honouring a global movement for elephants On August 12th, the world unites for a cause that is as majestic as it is urgent — World Elephant Day. Since its founding in 2012, this global movement has brought together conservationists, travellers, and communities to protect one of nature’s most iconic species. Elephants, roaming the savannahs of […]

Right now, deep in the heart of Kenya’s iconic Masai Mara, over 1.5 million wildebeest, zebras and gazelles are on the move – thundering across the golden grasslands in one of the most spectacular wildlife events on Earth. Our Somak driver-guides are currently in the Masai Mara along the migration route on safari and sharing […]

At Somak Luxury Travel, we believe in the power of travel to connect people and create positive change. That’s why, starting in 2025, we are proud to support the East Africa Character Development Trust (EACDT), a remarkable charity dedicated to empowering young people in Kenya through sport and life skills development. Nurturing character through sport […]

Embark on a hot air balloon safari and discover Kenya’s iconic Masai Mara from a perspective few ever experience. As the sun rises, you’ll drift peacefully above the sprawling savannah, witnessing the landscape come alive with the movement of wildebeest, elephants, and giraffes. This extraordinary journey offers more than just wildlife viewing—it’s a mesmerising blend […]

Dubai is a city that combines cutting-edge architecture with a rich cultural heritage, offering travellers a unique experience that’s both futuristic and deeply rooted in tradition. Whether you’re looking for luxury shopping, desert adventures, cultural encounters, or simply want to soak up the sun, this comprehensive Dubai travel guide has you covered. From the best […]

Family travel is one of life’s greatest joys—exploring new destinations together with one’s children allows us to see the world through the eyes of a child. The best family holidays create unforgettable memories, as you bond over shared adventures. Whether you’re dreaming of thrilling safaris, relaxing beach escapes, or vibrant city experiences, planning a trip […]

The numbers paint a grim picture. According to a report compiled by 145 expert authors from 50 countries in 2019, a staggering one million species are now estimated to be at risk of extinction, many within decades. Many more endangered animals remain at risk despite conservation efforts. This accelerating loss, driven by habitat destruction, climate […]

Kenya is one of Africa’s most iconic travel destinations, offering a rich mix of wildlife safaris, cultural encounters, scenic landscapes, and outdoor experiences. Whether you’re exploring the Great Rift Valley, experiencing the annual wildebeest migration in the Masai Mara, or discovering the historic Swahili coast, Kenya promises a once-in-a-lifetime holiday. Use this guide to plan […]

By Evelyn Morris 6 March 2025 Women are making waves in the tourism industry, from leading safari operations to running luxury lodges. We spoke to Bushra Sultan, MD of Somak Safaris, about how Kenya is empowering women in travel. Plus, we spotlight two pioneering all-female hospitality ventures—Amba Yaalu Kandalama in Sri Lanka and Dunia Camp […]

There’s something truly magical about a safari—a journey into the heart of nature where the wild comes alive, and unforgettable memories are made. For Debra and her husband, safaris have become more than just holidays; they are a passion, an adventure, and a chance to reconnect with the beauty of the natural world. What started […]